B2B sales systems & LinkedIn training. Europe & the Gulf.

Your pipeline looks healthy.
Your forecast is a guess.

I build sales systems that close the gap. For B2B tech companies expanding across Europe and the Middle East, I am the GTM bridge between both markets.

Experience built at:

LinkedIn Oracle Pluralsight
Alicja Szaraniec, B2B sales strategist and LinkedIn trainer based in Dubai

Dubai · Warsaw · Prague · Dublin

Is this you?

Founders

You've closed the first customers yourself. Now you need a system that works without you in every deal.

Sales Leaders

Forecasts are a finger in the air. Your pipeline reviews feel like negotiations. You need a process, not more pressure.

Scale-ups entering new markets

You're moving into Europe or the Gulf. You don't know which plays work where. I do.

L&D, agencies & communities

You develop people or advise clients. You need someone who knows LinkedIn from the inside, not from a course.

Four ways I work with clients

GTM Execution Program

You have a product and ambition but no repeatable sales motion. We build the full system together: ICP, playbook, pipeline process, and forecast model.

See the program

LinkedIn Workshops & Training

Presence, content, analytics, and social selling. Workshops for sales teams, L&D programmes, agencies, and communities. I worked inside LinkedIn.

See the workshops

Sales Leadership Coaching

You're managing a team but you're still closing deals yourself. We work on the mindset, systems, and rhythms that turn you into the leader your team actually needs.

See the coaching

Executive Coaching

You're performing. But something is holding you back. One-to-one sessions focused on clarity, confidence, and the next level of your career.

See the coaching

What founders, leaders, and organisations say

From clients, and from people who worked with me inside LinkedIn, Oracle, and Pluralsight.

I stopped guessing and started operating. …Every single week I left with a concrete 'what to do' list - and every single week she'd open by asking, point by point, what happened. No hiding. It kept me honest and it kept me moving.

Walery Marcinowicz, Founder, Hishoo

She ran the business like a true sales leader: clear GTM, smart coverage, clean operating rhythm, and a forecast I could trust. …Under her leadership the team landed seven-figure wins with flagship banks and industrials in UAE/KSA and turned them into repeatable plays.

Arda Atalay, Regional Director at LinkedIn Managed Alicja at LinkedIn · via LinkedIn

Alicja hosted a hands-on LinkedIn workshop for Women in Tech UAE, and her knowledge of different markets and industries really came through. It was incredibly useful for our members and we received several requests for additional workshops with Alicja.

Women in Tech UAE, after a hands-on LinkedIn workshop for members

How we work together

I work with 8 to 10 clients at a time. Directly with me, no junior consultants.

Diagnose

We start with an honest audit of where your sales system is breaking. ICP clarity, pipeline quality, team capability, process gaps.

Design

I build a custom plan. Playbook, forecasting model, CRM structure, hiring profile, or coaching framework, depending on what you actually need.

Deploy

We implement together. I work alongside your team, not just advise from the side.

Sustain

I don't disappear after the deliverable. We embed the habits and rhythms that keep the system running.

Ready to build something that actually works?

I take on 8 to 10 clients at a time. If you're serious about fixing your sales system, let's spend 30 minutes finding out if we're a fit. Pick a time below. Calls run over video, in English or Polish, from Dubai or wherever you are.

Pracuję po polsku i po angielsku. I work in Polish and English.

Calendar not loading? Open my booking page directly.

Let's talk

Send a message

Other ways to reach me