Sales Leadership Coaching · 3 months

Your team can do better. Let's prove it.

You're managing a team but you're still closing deals yourself. We work on the systems, rhythms, and mindset shifts that make you the leader your team actually needs.

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The reality

Do you recognise this?

You know your team can do better. But the same problems keep coming back, quarter after quarter.

Missing numbers

Your team consistently misses quota. You're firefighting instead of leading. The board is asking questions you don't have clean answers to.

Pipeline problems

Your pipeline is behind plan. Your forecast is never accurate. You have no real visibility into what's happening in your deals.

Team dynamics

Top performers are burning out. Underperformers are coasting. You don't have the time or the tools to address it properly.

What you'll build

The 3-month transformation

Month 1

Foundation

  • Audit of your current sales process and team performance
  • Identify the top bottlenecks killing your numbers
  • Build your management operating rhythm
  • Set clear KPIs and accountability structure
  • Implement weekly pipeline reviews that actually work
Month 2

Execution

  • Coach your team on qualification and discovery
  • Fix your forecasting process
  • Implement a deal coaching framework
  • Build your pipeline generation system
  • Address underperformance directly
Month 3

Optimisation

  • Scale what's working, cut what's not
  • Build sustainable team coaching habits
  • Implement hiring and onboarding playbook
  • Create your leadership dashboard
  • Plan for next quarter's growth
What's included

Programme components

12 coaching sessions

Weekly 1-on-1 sessions focused on your biggest current challenges. We work through real deals, tough conversations, and strategic decisions.

Between-session support

Got a tough call coming up? A deal going sideways? Message me anytime between sessions.

Custom playbooks

Pipeline reviews, deal coaching, 1-on-1s, performance management, forecasting. Templates built for your context.

Team assessments

I evaluate your team's capabilities, identify gaps, and give you a clear plan: who to coach, who to keep, who to let go.

Is this for you?

Who this works for

✓ Perfect fit

  • VPs and Directors of Sales at B2B tech companies
  • Team size: 5 to 30 reps
  • Missing numbers consistently
  • Pipeline is thin, forecast is unreliable
  • Ready to make the decisions that matter

✗ Not a fit

  • Looking for generic leadership theory
  • Not willing to have hard conversations
  • Want someone else to fix your team for you
  • Not ready to implement immediately
Proof

From people I have led and coached

She builds relationships seamlessly even with the most challenging people at all levels (Managers, Customers, Executives, Investors). Alicja is an asset to any sales organisation as she certainly has the skills but also the personality to motivate the sales teams, implement the sales strategy and execute to overachieve.

Sébastien Zekpa, Sales Leader: CRO and VP Sales, Cybersecurity, AI & SaaS Reported to Alicja at Pluralsight · via LinkedIn

As a manager she excels at coaching for performance and genuinely cares about each person on her team. Her manager style is focused on providing first of all support and service to the team - thus generating revenue goals.

Katarzyna Domagała, Sales Director, Commercial Sales EMEA at Pluralsight Reported to Alicja at LinkedIn · via LinkedIn

She led from the front lines, whether it was joining customer meetings, taking the big stage at executive events to represent LinkedIn, helping us shape strategy on key deals, or jumping in to remove blockers when needed. …Under her leadership, our entire team delivered some of the strongest results in the entire EMEA, but what stood out the most was how much we all enjoyed getting there.

Benjamin Arani, Enterprise Account Executive, SaaS & Cybersecurity Reported to Alicja at LinkedIn · via LinkedIn

Frequently asked questions

Questions sales leaders ask first

What does the sales leadership coaching include?
A 3-month programme with 12 coaching sessions, focused on your pipeline, your forecast, and the way you lead your team. We work on your real deals and your real team, not hypotheticals.
Who is this coaching for?
VPs and Directors of Sales at B2B tech companies, typically leading teams of 5 to 30 people, who are missing numbers, dealing with pipeline chaos, or managing underperformance.
Have you led sales teams yourself?
Yes. I led sales teams at LinkedIn, Oracle, and Pluralsight across Europe and the Middle East for over a decade, including building teams from scratch and turning around underperforming regions. People I managed and people who reported to me describe that work in the recommendations above.
Where are you based and how do sessions run?
I am based in Dubai. Sessions run remotely for clients across Europe and the Gulf, in English or Polish. We start with a consultation call.

Ready to turn your team around?

Book a 30-minute discovery call. We'll discuss your situation and see if this programme is right for you.

Pracuję po polsku i po angielsku. I work in Polish and English.

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Get in touch

Let's talk

Send a message

Other ways to reach me

Email

alicja@alicjaszaraniec.com

LinkedIn

Connect on LinkedIn

Book a call

30-minute discovery call