GTM Execution Program · 6 months

Build Your Sales Machine

You have product-market fit. Now you need a sales system that works without you in every deal. I build it with you, not for you.

Book a 30-minute strategy call

Is this your reality?

You have product-market fit. Your sales are inconsistent. Your team is struggling. You know there's a better way.

No sales process

Your reps close deals differently every time. No playbook, no consistency, no onboarding that actually works.

Unclear ICP

You're selling to anyone who will listen. You don't know which markets to prioritise or which customers to walk away from.

Pipeline chaos

Your CRM is a mess. Your forecast is never accurate. You have no real visibility into what's happening in the business.

A complete sales system

Customer Targeting Framework

Know exactly who to sell to, why they buy, and how to reach them. No more guessing.

Market Sizing Analysis

Data-driven market sizing across Europe and the Gulf. Know which opportunities are real.

Sales Playbook

Your complete sales bible. Discovery scripts, objection handling, demo flows. Everything documented.

Repeatable Sales Process

A clear, scalable process with qualification frameworks (MEDDPICC/BANT) your team will actually use.

Forecasting Model

Bottoms-up forecast with velocity metrics and conversion tracking. Your board will stop asking the same questions.

Outbound Sequences

Proven prospecting, follow-up, and account expansion sequences for European and Gulf markets.

International Expansion Plan

A clear framework for prioritising markets, localising your approach, and hiring the right people in each region.

Team Implementation

I work alongside your team, not just advise from the side. We implement together.

6-step execution plan

GTM Strategy & Market Analysis

Sales Process & Playbook

Pipeline Management & Forecasting

Prospecting & Outbound Engine

Revenue Optimisation

International Expansion

Who should apply

Perfect fit

  • B2B tech companies with product-market fit
  • Founders building a scalable sales function
  • Companies expanding into Europe or the Gulf
  • Teams preparing for a funding round
  • Companies hiring their first sales reps

Not a fit

  • B2C companies
  • Looking for one-off advice only
  • Pre-product-market fit
  • Only focused on domestic market
  • Not ready to implement immediately

From founder-led sales to an operating system

Walery Marcinowicz, founder of Hishoo, in his own words.

Where things started

“We had a product we believed in and very limited idea how to sell it at scale. We were in classic founder-led sales - winging every call, celebrating the deals luck sent our way, and quietly wondering how any of this would survive contact with a new market. I didn't need a cheerleader. I needed someone who could look at the mess and tell me exactly what to do on Monday morning.”

What we worked on

“We rebuilt the go-to-market from a blank page, dissected my live deals while they were still on the table, and turned LinkedIn from a place I posted into oblivion into a real sales engine. One of the sharpest calls she made was on who we actually sell to: enterprise logos are gorgeous, but they take forever to decide - the small and mid-market is where the bread is.”

How it worked week to week

“Every single week I left with a concrete 'what to do' list - and every single week she'd open by asking, point by point, what happened. No hiding. It kept me honest and it kept me moving.”

What changed

“I stopped guessing and started operating. LinkedIn went from silence to a steady stream of real conversations and pipeline. I learned to stop chasing shiny enterprise deals that stall for months and to build a motion around the SMB and mid-market customers who can actually put bread on the table - a reframe that quietly changed our whole strategy.”

“If you want a mentor who hands you homework and then actually holds you to it - Alicja is the one.”
Walery Marcinowicz, Founder, Hishoo

I sold to enterprise. Now I help founders do it.

We worked on three areas that made a tangible difference: reshaping my LinkedIn narrative to sharpen how our company is positioned in the market, segmenting our B2B audience so we could focus on the buyers who actually move fast, and building a practical approach to enterprise sales pipeline development. …Alicja has a sharp understanding of how decisions really get made inside large corporations, and that perspective is invaluable for any founder who needs to sell into enterprise.

Bartosz Narzelski, Venture Partner & CPO at FFvLab, building FinPath (banking infrastructure) Mentoring engagement

I managed Alicja when she led our LinkedIn Learning Solutions GTM team in MENA. She ran the business like a true sales leader: clear GTM, smart coverage, clean operating rhythm, and a forecast I could trust. …Under her leadership the team landed seven-figure wins with flagship banks and industrials in UAE/KSA and turned them into repeatable plays.

Arda Atalay, Regional Director at LinkedIn Managed Alicja at LinkedIn · via LinkedIn

Questions founders ask before we start

What is the GTM Execution Program?
A 6-month program where we build your complete sales system together: ideal customer profile, sales playbook, pipeline process, and forecast model. I build it with you, not for you, so the system keeps working after I leave.
Who is the program for?
Two groups: B2B SaaS founders who have a product and ambition but no repeatable sales motion, and established or scaling B2B tech companies whose sales motion breaks when entering new geographies like Europe or the Gulf.
Do you help with enterprise sales specifically?
Yes. I spent 10+ years selling to enterprise and government at LinkedIn, Oracle, and Pluralsight, including seven-figure deals with banks and industrials in the Gulf. Helping founders navigate long enterprise cycles with multiple stakeholders is core to this program.
Does the program cover LinkedIn as a sales channel?
Yes. Turning LinkedIn into a working sales engine is part of the system for most clients. It is also available as a standalone service: see my LinkedIn workshops and training.
Where are you based and how do we work?
I am based in Dubai and work with clients across Europe, the Gulf, and remotely worldwide, in English and Polish. We start with a consultation call to see if the program fits your situation.

Ready to build your sales machine?

I work with 8 to 10 clients at a time. Book a 30-minute call. We'll find out if we're a fit.

Pracuję po polsku i po angielsku. I work in Polish and English.

Book a 30-minute strategy call

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