I ran LinkedIn's Learning business in MENA. I know how the platform works from the inside: what it rewards, what it ignores, and why most training gets it backwards. My workshops cover professional presence, content, analytics, and social selling. Not as hacks, as a system.
Book a consultationThe platform has changed. Posting more no longer means reaching more. LinkedIn decides who sees your content based on the value it delivers to a specific audience. Most teams still play by the old rules. I teach the current ones.
Your profile is a credibility signal that the platform reads before it distributes your content. Positioning comes first. Content comes second. I teach both, in that order.
What to publish, in which format, and why. Frameworks aligned with how LinkedIn actually ranks content today, not recycled tips from three years ago.
Impressions are not results. I teach you to read the signals that matter: who you actually reached, what converted into conversations, and what to change next.
The mechanics of LinkedIn are the same for everyone. What changes is what you need from it. I build each workshop around that.
Social selling as part of a real sales motion. Prospecting, outreach, and turning connections into conversations without sounding like spam. If you need the full sales system, see my GTM Execution Program.
LinkedIn enablement as part of your development programmes. Ready-to-run workshops your teams can apply the same day, delivered live and built around your organisation.
Deep dives into how LinkedIn distributes content, so your team can advise clients with confidence instead of guessing. I worked inside the platform. You get that perspective.
Visibility workshops for member events and programmes. I regularly deliver sessions for professional and women's organisations, in English and Polish.
Professional presence, core content framework, and outreach essentials. Ideal for teams starting out or with an inconsistent LinkedIn presence.
Presence, content strategy, analytics, and social selling in one day. Includes live feedback on each participant's profile and a working session on reading your own data.
Multi-session programme over 4 to 8 weeks. Combines workshop delivery with individual feedback and accountability check-ins. Built around your team's goals.
Keynotes and interactive workshops for member organisations, conferences, and professional networks. Delivered in English or Polish.
I take a small number of individual clients for custom work on positioning and presence on LinkedIn. This is not a template programme. It starts with a conversation about where you are and where you want to be. If that sounds right, send me a message below.
Not a lecture. Real-time feedback, group exercises, and practice. Everyone leaves with something they can use the same day.
Every participant gets specific, actionable feedback on their LinkedIn profile: what to change, what to remove, what to add.
Content frameworks, message sequences, and an analytics checklist you can use from day one. No thought leadership for thought leadership's sake.
I'm Alicja Szaraniec. I spent 10+ years in sales leadership at LinkedIn, Oracle, and Pluralsight, and I ran LinkedIn's Learning business in MENA. Every framework I teach comes from running the platform commercially, not from reading about it. More about my background.
Her knowledge is exceptional, and her experience working at LinkedIn gave us insights you simply won't get from a typical trainer. …One thing everyone noticed was that Alicja personally greeted every attendee before the workshop started. It was such a simple gesture, but it made everyone feel welcome, seen, and valued from the very beginning.
Paulina Schulte, IMCM, Senior Client Advisor, UAE company formation · team workshop via LinkedIn
Alicja hosted a hands-on LinkedIn workshop for Women in Tech UAE, and her knowledge of different markets and industries really came through. It was incredibly useful for our members and we received several requests for additional workshops with Alicja. Her insights also started real conversations about personal branding, imposter syndrome, and why so many talented women find it hard to put their own expertise into words.
Women in Tech UAE, after a hands-on LinkedIn workshop for members
Warsztat był pełen praktycznych wskazówek i konkretnych przykładów pokazujących, jak wyróżnić się na platformie oraz jak wykorzystać LinkedIn do budowania swojej wiarygodności i widoczności zawodowej. Przekaz Alicji był jasny, kreatywny i oparty na jej wieloletnim doświadczeniu w pracy z LinkedIn i międzynarodowymi zespołami.
Fundacja IDYLLA, after a LinkedIn personal branding workshop delivered in Polish
As Head of LinkedIn Learning for MENA, she brought a rare blend of strategic clarity, empathy, and adaptability that transformed our team.
Amin Atwa, former direct report at LinkedIn Reported to Alicja at LinkedIn · via LinkedIn
Four areas: professional presence and positioning, content strategy aligned with how LinkedIn ranks content today, reading and acting on LinkedIn analytics, and social selling. Social selling is one piece of the system, not the whole story.
Four audiences: B2B sales and revenue teams, L&D and people development departments, marketing and digital agencies that advise clients on LinkedIn, and professional communities and member organisations. The format and depth are adapted to each.
Yes. I deliver workshops in English and Polish. Polish sessions are built natively in Polish, not translated.
I am based in Dubai. I deliver in person across the Gulf and Europe, and remotely worldwide.
Yes, for a small number of individual clients. It is custom work on professional positioning and presence, and it starts with a conversation through the contact form on this page, not a booking link.
I ran LinkedIn's Learning business in MENA, so I teach the platform from the inside: what it rewards, what it ignores, and how to read your own data. No automation hacks, no engagement pods, no recycled tips.
Yes. I run LinkedIn training for corporate teams, from half-day sessions to multi-week programmes, covering professional presence, content, analytics, and social selling. A recent team workshop client describes the experience in the proof section above.
Live, in a group format. LinkedIn changes constantly and the questions your team asks in the room are half the value. Recordings and materials support the live sessions, they do not replace them.
Depending on location and timing, yes. Most workshops run remotely, and on-site delivery is possible in the Gulf, Europe, and Poland where it makes sense. Ask about it on the call.
Book a consultation call. Tell me who the training is for, a sales team, a development programme, an agency, or a community, and we'll design the right format together.
Based in Dubai. Delivering in person across the Gulf and Europe, and remotely worldwide. Pracuję po polsku i po angielsku.
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